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Case studies
At L'agence Hendrix, we offer a comprehensive suite of consulting services designed to empower businesses and organizations to reach their full potential. Our expertise spans across various strategic areas, providing tailored solutions that drive growth, innovation, and sustainable success.
Fashion show
Challenge:
Promote emerging French-Canadian fashion brands on an international stage while preserving their cultural identity during the Montreal fashion week.
Solution:
L'agence Hendrix led the creative direction, focusing on cultural authenticity and modern appeal. We designed a set inspired by Quebec’s landscapes and heritage, curated music that blended traditional and contemporary sounds, and crafted a digital strategy to extend the show’s reach globally.
Results:
⦁ Increased Visibility: Participating brands saw a 19% boost in online sales and inquiries.
⦁ Global Impact: The event received extensive media coverage, spotlighting French-Canadian fashion and the designers from Montreal and the Cours Mont-Royal.
Fusion of two fashion houses
Challenge:
We helped a fashion house that was undergoing a merger with another high-end fashion brand, requiring a seamless integration of operations, cultures, and branding.
Solution:
L'agence Hendrix developed a strategic change management plan that included a cultural integration strategy, communication plan, and leadership alignment workshops. We facilitated joint sessions with both brands’ leadership teams to align on shared values and vision, ensuring that the merger strengthened the new entity’s market position without losing the distinct identities of the merging brands.
Results:
The merger was completed smoothly, with 95% employee retention across both brands. The newly formed entity saw a 12% increase in market share within the first 6 months, driven by the combined brand strength and streamlined operations.
Revamping the In-Store Experience for a Premium Retailer
Challenge:
A sneaker reselling brand faced declining foot traffic and customer engagement in its flagship store in Montreal, as customers increasingly preferred online shopping.
Solution:
L'agence Hendrix conducted a comprehensive customer journey analysis and developed a customer experience strategy that transformed the in-store experience. This included the introduction of interactive design stations, personalized customer service training, and the integration of digital tools to enhance the shopping experience. We also recommended strategic partnerships with local artists to host in-store events, driving foot traffic and brand engagement.
Results:
Foot traffic increased by 30% within the next month, and in-store sales grew by 45%. Customer satisfaction scores improved significantly, with many customers citing the enhanced in-store experience as a key reason for their loyalty.
Repositioning a Heritage Brand for Modern Consumers
Challenge:
A watch brand needed to reposition itself to appeal to a younger, modern audience without alienating its traditional customer base.
Solution:
L'agence Hendrix conducted a thorough brand audit and developed a rebranding strategy that refreshed the brand’s visual identity, messaging, and product line. We introduced contemporary design elements while preserving the brand’s heritage. The strategy also included a digital-first marketing approach, leveraging social media and content marketing to engage with younger consumers while showcasing the brand’s craftsmanship and legacy.
Results:
The rebranding led to a 33% increase in sales among consumers aged 19-35, while maintaining strong loyalty among the existing customer base. The brand also gained significant media attention, being featured in leading fashion and lifestyle publications in the province of Quebec and Ontario.
